Entrepreneur Whitney Wolfe has created a new dating app, and it is creating a lot of buzz. It’s called Bumble, and unlike a lot of other dating apps out there, it’s catering specially to the needs and wants of the ladies.
The app dares to be different, and Whitney Wolfe is proud of the millennial feminism behind it. Like other apps, you swipe left or right depending on if you like the photo you see. Unlike other dating apps, however, Bumble takes a “ladies first” approach.
Whitney Wolf designed the app so only women can start up a conversation. In the traditional rules of dating, women are expected to be passive and the men are expected to take the initiative. Now, it’s the females who have to risk rejection, and they can’t feel desperate or weird because Bumble won’t give them a choice. Matches expire after 24 hours, so there’s a sense of urgency behind every potential match-up.
Bumble is one of the rare dating apps to have an almost equal distribution between men and women. For Whitney Wolfe, it’s just another way that women can use technology to rewrite the rules for society. It’s what she calls the first attempt at a feminist dating app, one where the gender stereotypes that have filtered even into online dating can finally be rewritten to everyone’s benefit. The “women first” restriction only applies to heterosexual matches. For LGBQT matches, either one can start the conversation.
Whitney Wolfe has big plans for her dating app, and sees it taking off, especially on college campuses. It just started less than a year ago, and there are already around 500,000 users sending 200,000 messages a day. That’s a lot of ladies starting a lot of conversations, one swipe at a time.