Crispin Porter & Bogusky (CP+B), a creative agency of MDC Partners Network, has announced that they would be launching their new office in Beijing. The company shall serve its two global accounts Infiniti and American Airlines as well as Tencent. The new office has 18 staff members who will be under the leadership of Bamboo Ye, the general manager and executive creative director of CP+B. A creative director, business director and strategy director will assist Ye to undertake his management duties. CP+B Beijing will collaborate with the global team based in the company’s Los Angeles office to provide full-service capabilities, including strategic and creative direction to Infiniti China. For American Airlines, the shop will work together with the agency’s global team based in Colorado to offer local information and creative solutions for the audience in Chinese.
This new office comes after the establishment of APAC office in Hong Kong in 2015. CP&B started serving as the creative agency-of-record for Infiniti in 2014. While managing the account as out of Boulder, the company posited that it was always planning to open a location in China. After working with TM Advertising, McCann affiliate, for almost 25 years, American Airlines settled for CP+B to be its creative agency of record. In 2014, CP&B opened offices in Brazil. In 2015, they partnered with a Swedish agency, Forsman & Bodenfors. The company has other offices in Gothenburg, London, Miami, Stockholm and Copenhagen. Lori Senecal, the Global CEO of CP+B (http://www.prnewswire.com/news-releases/cpb-names-lori-senecal-global-ceo-300046965.html ), said that the Beijing office takes the company a step higher in creating an arsenal of strategic and creative talent around the world. She added that their modern global model helps them to maintain global consistency and strong market flair through a culture of team work across their 10 offices.
In her current role, Lori Senecal is in charge of CP+B’s global growth and expansion besides ensuring proper coordination of all the nine international offices of the firm. Senecal is also responsible for the company’s continued global development. After joining the agency in 2015, Lori focused on changing the culture and the business model of the company. She came up with a modern global agency that is defined by agility, innovation, and collaboration. This innovative approach has given the company the ability to sustain its consistency internationally with superior local market flair. This success caught the eye of Ad Age. They recognized the company as Creativity Innovators of the Year. In addition, Lori Senecal was named as one of the four Agency Executives to Watch in 2016.
Check out her Linked In page for more info.