Alexandre Gama’s intelligent, witty, and creative ways of advertising make him a professional legend in the history of Brazilian publicity, said the About magazine in 2006. Gama, admired for his entrepreneurship, communication, and creative skills, was born on June 1, 1958, in Rio de Janeiro. He holds an advertising degree from the Armando Alvares Penteado Foundation. Gama was formerly a copywriter at Almap BBDO and Ogilvy & Mather.
Alexandre Gama was the first Brazilian to head the British-based worldwide network of creative giants, Bartle Bogle Hegarty, as Global Chief Creative Officer. In 1999, Gama founded Neogama, of which he is the CEO. Neogama is among the top 20 Brazilian advertising agencies. In 2008, Gama became the first Latin American to participate in the Cannes Festival Master Class in France.
Alexandre Gama makes Brazil Proud Worldwide
At the international platform, Gama was the foreman of the Film Jury of the British foundation, in 2004, 2008, and 2013. In 2014, he launched the acoustic guitar and instrumental music project, VIOLAB, that helps to record and label Brazilian acoustic guitar musicians and also promote the music on YouTube.
Gama also exhibited the unique Ideia e Forma – Alexandre Gama at the Brazilian Art Museum, Sao Paulo, in 2014. It was also in 2014 that Gama became an investor and shareholder in the British manufacturer of sports cars, Briggs Automotive Company. By 2016, Alexandre Gama had to his name 23 Cannes Festival Lions. He was the first Brazilian to join the Global Creative Board, a global agency that plans creativity and innovation internationally, in 2016.