Fifty-nine percent of consumers feel that online ratings for physicians are at least somewhat important. This comes from a poll done by The Jama Network, an online physician rating site. Another 40 percent believe it is very important.
Physicians are beginning to grasp how much an online reputation can either grow or destroy their practice. This means more of them are seeking professional help in the world of online reputation management. This is why Reputation.com is looking forward to the contribution that Lindsay Neese Burton’s 10 years of experience will bring to the table as their new Healthcare Marketing Director.
Reputation.com has employed Burton to usher hospitals and physicians into the the new era of Online Reputation Management (ORM) technology. With Buton’s assistance they hope to better understand patients’ experiences by studying data from social media.
Burton explains that, in the previous years, the medical industry has counted on data provided from Consumer Assessment of Healthcare Providers and Systems (CAHPS) survey data to gauge patient satisfaction. But now it is more than vital for physicians to capture patient data on social media as well. She continues to explain that until recently hospitals knew about patient experience data on social media but had no way to record it.
Based in Silicon Valley, Reputation.com was established in 2006 by Michael Fertik. They are the ones who paved the way in the realm of ORM. Reputation Defender reviews employed the SaaS platform to businesses throughout three continents; they have become pioneers in their industry. With tens of millions of customer interaction data reviewed across hundreds of thousands of online social media points of presence, they have been successful in boosting 77 industry verticals, including healthcare, automotive, restaurants, retail and others.