A staunch believer in the power of performance marketing, Edwin Miranda is an aficionado of global branding and online advertising. Upon realizing his flair for expanding businesses, Miranda created a company that “helps brands grow even faster.” By pushing the envelope on innovation and what’s possible, Miranda seeks to combine forward-thinking initiatives with tried-and-true practices to revive otherwise vapid brands. Given the fast-paced nature of our society, Miranda underscores the importance of rebranding. What’s more, with the new technologies that flood our society, Miranda believes there’s no excuse for growing stale.
In fact, Miranda states there are a few overriding trends that will shape 2019. First and foremost, Miranda doesn’t see AI decreasing in popularity. If companies are willing to incorporate virtual reality into their operations, Miranda claims they hold a higher probability of remaining relevant. What’s more, Miranda sees programmatic marketing gaining traction. This method of advertising enables companies to detect client needs and wants, in turn allowing them to pinpoint their key demographic. According to Miranda, catering to consumers is the bedrock of conducting good business. When customers feel valued, they’re more likely to evolve into longtime patrons.
It’s for this reason why Miranda sees an upward trajectory in studying consumer behaviors. Anticipating consumer micro-moments, as Miranda puts it, helps discern pertinent information from unnecessary data. Miranda states that this practice allows brands to “capitalize on the attention of consumers.” Above all else, if companies wish to remain relevant, Miranda recommends creating captivating content. While this may not seem like a groundbreaking concept, Miranda subscribes to the notion that today’s consumer is continually looking for ways to engage. If Miranda’s pearls of wisdom fall on deaf ears, organizations are susceptible to an imminent downfall.