Sweetgreen’s -Changing the Fast Food Approach

In most cities in America you don’t have to drive very far to find a fast food restaurant. Finding a fast food restaurant that serves hot, fresh food in a quick manner consistently may however be a challenge. Perhaps an even bigger challenge would be finding a place that does those things and also sells healthy food options. Nathaniel Ru and his partners Jonathan Neman and Nicolas Jammet are working to change that trend. With their new string of restaurants called Sweetgreen’s, they are beginning to change the way other owners think about and operate their restaurants. Learn more: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/

 

Nathaniel Ru and his fellow co-CEOs met each other while attending Georgetown University. At the time they were all taking an entrepreneurship class together. They were quite certain that business was in their future. While in school they realized that the Georgetown area did not have many healthy eating options. Soon after graduating they made this their focus and in August of 2007 they opened their first restaurant. There may have been some skepticism at first but when the group survived the their first winter break on a campus where everyone was on vacation, they knew they were on to something.

 

Today this trio has built a company that has 40 restaurants nation wide. Their goal has been to create a brand that stands for something. They have taken their time and are in no rush to conquer the country. This The high-end salad chain has been a hit with customers, leaving long lines at almost every location. These guys have always been tech pioneers and technology plays a major role in their company. This trio is also constantly thinking and rethinking about management strategies. They are focused on speaking with their customers regularly to see what works. They are so dedicated to being great that shut down all their stores five days a year just to work in the restaurant. Learn more: https://www.youtube.com/watch?v=VnQ9aK4ZmFA

 

Nathaniel Ru himself is a graduate of Georgetown University’s McDonough School of Business. Along with two other partners in 2007 he started Sweetgreen’s, a fast casual kitchen with a focus on sustainability and local sourcing. Ru is dedicated to making “food that fits.” This includes fitting customer values, their budget, and perhaps most importantly their taste. His business has experienced great success. Nathaniel Ru has built an incredible resume. Based on the success he has already had, you should expect to hear much more about Sweetgreen’s in the near future. Learn more: http://www.psfk.com/2016/04/psfk-2016-how-sweetgreen-brought-healthy-and-delicious-to-the-busy-psfk-2016.html

 

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